Flipkart and Amazon Sale As the festive season approaches, interest in television and cellphones is going to increase. The upcoming Cricket World Cup, planned to be held in India this year, is another occasion that is expected to further support deals in these commodities. The smart television segment in India has been experiencing steady growth, with various companies launching new televisions regularly. Devices 360 had the opportunity to connect with Avneet Singh Marwah, Head/Head, Super Plastronics Limited (SPPL). Under his authority, SPPL shipped four brands to India: Kodak Television, Thomson, White Westinghouse and Blaupunkt Television. Similarly, we also gathered information from Avneet about the organization’s arrangements, preparations for the fun season, progress in the area and consumer behavior. Some responses have been changed and condensed for clarity.
Flipkart and Amazon Sale 2023
Despite the fact that we operate on four brands in India, each is overseen under an alternative methodology. By different technologies I mean things that are areas of strength to drive the broadcasting business forward in India. 10 years ago televisions were not sold this way and generic products accounted for about 80 to 90% of total deals. Still, market elements have changed, and we have seen this adjustment before in the West. For example, there aren’t many mom-and-pop shops left in Europe. Deals are currently mainly dealt with through huge configuration retailers such as Carrefour, Metro and Walmart or through Internet based channels. A similar pattern has been repeated in India, with huge growth in web-based deals and large configuration retailers (LFRs). You’ve seen a large number of local LFRs, and online deals are expanding.
Smart TV Demand Surges Ahead of Festival Season
The approach of the festive season with the impending Cricket World Cup to be held in India is set to increase the interest towards smart televisions and cell phones. The smart television segment in India is now experiencing an explosion, with companies launching new models regularly to take special care of the growing appetite of customers. In a new discussion with Contraption 360, SPPL President Avneet Singh Marwah shares experiences about the well-defined actions of the organization, the arrangement of happy weather and the developing patterns in the region.
Distinct Strategies for Four Brands
Under Marwah’s administration, SPPL has launched four brands in India – Kodak Television, Thomson, White Westinghouse and Blaupunkt Television. Each brand is represented by a special process, which reflects the powerful view of India’s media business. Marwah felt that Blaupunkt was an exceptional segment of the organization and appreciated the solid brand value. Large screen sizes have been essential concentration for Blaupunkt television, a method that has proven exceptionally useful. Additionally, all Blaupunkt TVs offer buyers additional sound benefits, eliminating the need for external speakers.
Offering Unparalleled Value During Sale Season
Marwah revealed that during the festive season, buyers will have the option to purchase the 24-inch Drove Savvy television from Blaupunkt for just Rs. 5,999, making it the most affordable television in India. Additionally, Thomson’s standard 43-inch 4K television will be available during the deal for Rs. 18,500. During the deal, the company will also offer Kodak 43QLED television at a very affordable price.
Seizing the Opportunity
With deal opportunities available on Flipkart and Amazon, Blaupunkt is giving buyers a potential chance to claim a fantastic television of the highest quality at an unbeatable price. The brand’s choice to offer such significant discounts reflects how well it can interpret market elements and buyer behavioral patterns. As the festive season and the Cricket World Cup approaches, interest in premium televisions is set to increase, making this an ideal time for customers to invest in a Blaupunkt Drove covered television.
The festive season is underway, and after few days, Amazon and Flipkart will be hosting their sales. Can you reveal the best exclusive deal before the sales start here?
During the festive season, buyers will really want to buy the most affordable Blaupunkt television, the 24-inch Drove Brilliant Television, which is priced at Rs 5,999. This is the most affordable smart television in India. Additionally, Thomson’s standard 4K television with a 43-inch screen will be available at a price of Rs 18,500 during the deal. Additionally, we will be offering the Kodak 43QLED television during the deal, and I can only tell that it will be priced more aggressively than any Chinese company.
What is your Current market share in India. And What’s your target for this financial Year?
Last financial year we achieved an income of Rs 700 crore and this financial year our target is Rs 1,000 crore. Our current share of the pie is 6%, and we expect to increase it to 8.5% in the next one and a half years.
What is the current trend in the market right now? What size TV are people buying the most, and how are your future plans aligned with this trend?
A major change has been seen in the business, with a growing trend towards larger screen televisions among buyers. At Blaupunkt, 55-inch televisions are beating out 32-inch televisions. Assuming we think about the business standard, 43 inches has definitely become the new entry-level size for televisions. In a few months, the 50 or 55-inch models are set to become the best-selling models in the country, targeting Tier 2 and Tier 3 urban communities. Similarly, we are also focusing on selling large screen televisions under our various brands.
In your leadership, SPPL launched 4 brands in India – Kodak TV, Thomson, White Westinghouse, and Blaupunkt TV. Why the need for four brands instead of focusing only one?
Despite the fact that we run four brands in India, each of these brands is handled with a specific technology. With different systems in place, I would like to see things move forward strongly in the broadcasting business in India. This is anything but how televisions were sold 10 years ago, and typical exchanges accounted for about 80 to 90% of total deals. Nevertheless, market elements have changed, and we have actively seen this adjustment in the West.
For example, there aren’t many mom-and-pop shops left in Europe. Deals are currently mainly dealt with through large network retailers such as Carrefour, Metro and Walmart or through Internet-based channels. A similar pattern has been repeated in India too, where online deals and Enormous Configuration Retailers (LFRs) are mainly growing. You’ve seen a large number of regional LFR and online deals develop.
How do you distinguish between such a multitude of brands?
If we discuss separately then the process for each of the four brands is completely different. For example Blaupunkt is restrictive with one stage, while Thomson is restrictive with another stage. Blaupunkt, this is our top rated section assortment. You will be surprised to know that the Blaupunkt sells for several times more than its 32-inch counterpart. This gives you an idea of the serious areas of value strength that this brand appreciates.
Our main focus has been on huge screen size and this has brought us success. In addition, all Blaupunkt TVs offer additional sound benefits to our buyers. Truth be told, the sound nature of most Blaupunkt TVs performs better than Thomson or Kodak. Thus, our primary consideration has always been the reasons why a buyer would choose Blaupunkt to purchase external speakers. After that how about we come to Kodak. Kodak is a brand that is accessible at all stages – on the web, disconnected, at Enormous Configuration Retailers (LFRs) and on the general exchange. Thus, the opportunity for Kodak is absolutely unique. Our approach and process for Kodak revolves around paying specific attention to all segments of the market.
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